Coffee is increasingly at risk from the climate crisis, and corporate-driven incremental change won’t save it. The theory of degrowth offers hope for a better world and a fairer coffee industry.
I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)
Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growing hyperreality.
Onerous and erratic tariffs have upended the coffee trade, incentivising loopholes and workarounds. Collectively, these changes herald an uncertain new era for the global coffee industry.
Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
