Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
Happy new year! It’s 2024, but before we dive back into the weekly news grind, why not relive the highs and lows of 2023 with a long, hopefully pretty exhaustive rundown of the last year in coffee.
There’s a lot in there, from all the Starbucks union stuff to loads of acquisitions to more climate instability. Plus, was coffee good for us last year? (Answer: mostly! Sortof! Hard to say! Health studies are weird!)
I’m taking an extra week off so no full article this weekend, but look out for a 2024 update/State of the Pourover newsletter on Friday.
Finally, thanks for reading the Pourover over the last year! I’m excited for what 2024 will bring (kicking off with a couple of big pieces over the next month or so).
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
