Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
Happy International Workers’ Day! Starbucks is back on its bullshit
Lots going on this week, including:
Read the whole thing over at Fresh Cup Magazine:
In case you missed it, you can read my latest piece interviewing Victoria Magaña Ledesma about taking over the family farm in Hawaii after her father was deported:
Until next week, here’s Merlin being friendly in the sun:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.