For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
What happened in the world of coffee last week? Here’s a preview:
Coffee is old—really, really old. Researchers doing science-y stuff pinpointed the “birth date” for arabica coffee to 610,000 years ago. “In other words, prior to any intervention from man,” as co-lead author Professor Victor Albert from the University of Buffalo told the AP.
The fluctuating price of coffee is playing havoc with the mental health of coffee producers. “Our results suggest that not only poverty, but also the risk of poverty caused by fluctuating prices has a significant additional negative effect on the mental well-being of farmers in low-income countries,” said researcher Professor Finn Tarp from the University of Copenhagen.
Breaking new: Americans love coffee. The number who reported drinking coffee in the past day is up 37% over the past two decades—and more people reported drinking coffee than water.
Read the full Roundup, which also includes some complications in the Starbucks union drive, over at Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
