Why Studies on Coffee’s Health Benefits Are So Popular
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
The Specialty Coffee Association thinks cuppers should be known for more than simply tasting coffee. Meanwhile, Coava Coffee shutters its downtown Portland location, blaming crime and violence in rhetoric reminiscent of Starbucks. Workers at the cafe (most of whom stand to lose their jobs) think it has more to do with lack of profitability.
There’s lots more going on, too: read the full roundup over at Fresh Cup Magazine:
If you missed it, here’s my latest article: asking coffee farmers their thoughts on the climate crisis.
I’ll be back next week with more, but until then it’s goodbye from Merlin
A newsletter about coffee—its culture, politics, and how it connects to the wider world.