The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Siri, play Dry The Rain by the Beta Band
This week in coffee news:
Read the full Roundup over at Fresh Cup Magazine:
I’ll be back on Friday with a new article, but until then here’s a slightly-peeved-looking Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.