The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Wearing my VR headset, sipping coffee, looking cool
This week, in coffee news:
Read the full Roundup over at Fresh Cup Magazine:
In case you missed it, my latest article looks at alternative approaches to coffee sustainability:
And Fresh Cup is republishing some Pourover pieces from the archive, starting with this one about decaf: Decaf Coffee, But Make It Specialty
Until next week, it’s goodbye from Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.