The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Coffee-flavoured Doritos, anyone?
Lots happening in this Roundup, so let’s get going:
Read the full Roundup, including more unionizing news and some coffeewashing by Tetra Pak, over at Fresh Cup Magazine:
I’ll be back on Friday with a new article, but until then it’s goodbye from Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.