The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Who's drinking five Pret coffees every day, anyway?
This week, in coffee:
Read more on all these stories, plus some news about Nestlé saving coffee through the use of proprietary “high-yielding” varieties, over at Fresh Cup Magazine:
If you missed it, you can check out my latest piece that looks at where all the money in coffee is going (spoiler: it’s not going to farmers or workers):
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Until next week, here’s a very sleepy Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.