For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Here’s what’s been going on in coffee since last week:
Keurig Dr Pepper invests $300 million in La Colombe Coffee, whose founder has long railed against the corporatization of specialty coffee.
93% of Kenyan coffee farmers are already experiencing the climate crisis, according to a survey by the Fairtrade Foundation.
JDE Peet’s is launching paper packaging for its instant coffee products. The coffee giant was responsible for more carbon emissions in 2021 than the entire country of Iceland, but hey paper packaging!
The world’s largest Starbucks, the Reserve Roastery in Chicago, is unionizing!
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
