The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Corporate policy, or local managers gone rogue?
This week in coffee:
Read the whole Roundup over at Fresh Cup Magazine:
I’ll be back with a new article this Friday, but until then here’s Merlin looking upset about being woken up from a nap:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.