The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Featuring shameless PR (that I fell for)
This week in coffee:
Read the full Roundup over at Fresh Cup Magazine:
I got my weeks mixed up last week, but I’ll definitely be back with a new article this Friday. Until then, here’s an extra long Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.