The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Bill Murray is back with more coffee insights
Here’s what happened last week in coffee:
Read more about all these stories, plus how coffee is good for you this week (it’s beneficial for those of us who spend most of our day sitting down), over at Fresh Cup Magazine:
If you missed it, you can read my latest piece about memes and accountability in coffee:
Until next week, here’s Merlin in a sunbeam:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.