For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Howard Schultz testified before Congress, insisted that Starbucks hadn’t broken the law despite being found guilty numerous times by federal judges, claimed that he earned his billions of dollars (not possible), and reiterated that Starbucks was so good and kind that its workers don’t need a union
Fairtrade International announced that it would be raising the minimum price paid for certified arabica and robusta coffee (a belated but important move)
More good news on the union front, and coffee drinkers could be less likely to develop multiple sclerosis
Read the whole roundup over at Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
