The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
What does "100% responsibly-sourced coffee" actually mean?
This week, in coffee:
Read the full Roundup over at Fresh Cup Magazine:
Speaking of coffeewashing, my latest Pourover piece looks at Nespresso’s relationship with George Clooney and how the suave superstar helps the coffee giant burnish its image as a sustainability pioneer even as it’s hit by scandal after scandal:
And Fresh Cup continues to update and republish some articles from the Pourover’s archives, this week featuring an exploration of Kenya’s homegrown coffee scene: ‘Enjoyed by Those Who Grow It’: Wangeci Gitata-Kiriga And Kenya’s Coffee-Drinking Revolution
Until next week, it’s goodbye from Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.