For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
The battle for the hearts of Chinese coffee drinkers is heating up (can battles heat up?) as Luckin Coffee overtakes Starbucks in sales for the first time.
The World Coffee Championship finals split in two this year, with the first batch taking place in Athens earlier in the year and the finale happening in Taipei just last week.
Unionized Sunergos Coffee workers went on strike to demand a contract after months of waiting for the company’s owners to agree to wage and termination clauses. Scabby even made an appearance!
Coffee is a bit of a miracle, according to two new studies: not only might it be able to help protect from Covid-19 infection, but spent grounds also contain quantum nanoparticles that could potentially be used to protect against neurodegenerative diseases such as Alzheimer’s (it’s gotta be good if it’s quantum).
Plus, I’m excited to get my hands on one of these highly-sought-after Getchu Some Gear sweatshirts! They just opened a presale to raise funds to send three coffee pros to the US Coffee Championships qualifiers. And they’ll even ship to the UK!
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
