Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
Menu hacks might infuriate baristas and delight TikTok, but Starbucks is the real winner.
Should barista competitions allow alternative milk? Plus, those menu hacks you saw on TikTok are just funneling more money to Starbucks, and World Coffee Research launches a new breeding program to save coffee from climate change.
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And here’s a fond farewell from Merlin:
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