The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Pour one out for the demise of PBR's hard coffee
The International Coffee Organization thinks people will be drinking more coffee at home, a Starbucks manager claims he was instructed to retaliate against pro-union workers, and the tipping point for massive climate change-caused loss of coffee production is approaching.
Plus, the end of PBR’s hard coffee experiment.
Read about all this and more over at Fresh Cup Magazine:
And here’s Merlin lounging in the sun, back when we had sunshine here in the Scottish Highlands.
Look out for a new Pourover article this Friday, and see you next week for another news roundup!
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