For paid subscribers: Donald Trump’s latest arbitrary tariff threat, this time against Brazil, has once again enveloped the coffee industry in chaos and uncertainty. When will it end?
The United States has long been at the centre of the global coffee industry. But as policies shift under the Trump administration, that dominance is under threat.
The International Coffee Organization thinks people will be drinking more coffee at home, a Starbucks manager claims he was instructed to retaliate against pro-union workers, and the tipping point for massive climate change-caused loss of coffee production is approaching.
Plus, the end of PBR’s hard coffee experiment.
Read about all this and more over at Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
