Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
From beautiful Michigan, it’s the roundup of the Roundup.
This week, in coffee news:
An important (and sometimes startling) insight into the problems and potential solutions surrounding coffee-linked migration.
In Seattle, Starbucks and union organizers face off in a court hearing over contract negotiation rules that could prove pivotal to the workers’ ongoing unionization efforts.
A new survey shows that coffee is more popular than tea in the UK for the first time.
And Blue Bottle Coffee announced its “high-level roadmap” to carbon neutrality by 2024, much of which hinges on carbon offsets (Greenpeace has labelled carbon offsets “a scam”).
If you missed it, my latest Pourover article focuses on a farmer with a simple and affordable redistribution plan who has so far struggled to find industry backing:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
