Companies are turning to automation as a tool to fight back against industrial action. In coffee, that role could well be played by robot baristas—in fact, it sort of already has.
Coffee companies are going all in on automation. We’re told that it improves efficiency, cuts costs, and yields a better product. But what does it mean for the baristas whose labour these automations displace?
Colombia, Brazil, and Kenya are all predicting lower coffee production because of the climate crisis. Meanwhile at the other end of the supply chain, coffee companies are “eyeing” rapid expansion and growth. No disconnect there at all.
Plus, somewhat connectedly, Nestlé is putting (a portion of) its money where its mouth is by announcing a $1 billion investment in sustainability over the next eight years. This is the same company that brought in $25 billion from coffee in 2021 alone, but hey it’s a start.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
