The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Another week, another roundup of the latest coffee news. This week we’re looking at the fourth wave of coffee (is it really TikTok and cold blended drinks?), Brazil’s coffee stockpiles have never been lower, and Intelligentsia’s move into K-cups is met with exactly the level of inquiry you’d expect from Fortune Magazine.
Read all about it all over at Fresh Cup:
And of course, here’s a very sleepy Merlin
See you next week!
A newsletter about coffee—its culture, politics, and how it connects to the wider world.