The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
A slow week for coffee news, but nonetheless I found stuff to write about:
Read the full Roundup over at Fresh Cup Magazine:
I also wrote another article for Fresh Cup, about Instagram and direct trade in coffee:
I’ll be back on Friday with a new Pourover article, but until then it’s goodbye from a disdainful Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.