The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Incredibly, there’s no mention of Starbucks in this week’s roundup. Instead:
Read more on all these stories, plus some positive unionisation news, over at Fresh Cup Magazine:
In case you missed it, check out my latest long read on a year of silence in the coffee industry:
Until next week, it’s goodbye from Merlin (in a rare portrait photo):
A newsletter about coffee—its culture, politics, and how it connects to the wider world.