Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
Incredibly, there’s no mention of Starbucks in this week’s roundup. Instead:
Read more on all these stories, plus some positive unionisation news, over at Fresh Cup Magazine:
In case you missed it, check out my latest long read on a year of silence in the coffee industry:
Until next week, it’s goodbye from Merlin (in a rare portrait photo):
A newsletter about coffee—its culture, politics, and how it connects to the wider world.