Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
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Who Will Fund the Future of Coffee?
For paid subscribers: some thoughts on the loss of USAID funding for coffee research, and the possibly misguided hope that corporations will step up.
Musk and Trump’s ‘Plutocratic Coup’ Could Upend the Coffee Industry
Donald Trump and Elon Musk are bulldozing the U.S. government. While nothing is certain, the impact on the coffee industry is already significant.
Coffee Conversations: Morgan Eckroth on Judging Coffee Competitions
The 2022 U.S. Barista Champion and social media star on taking a break from competing, becoming a judge, and what it’s like being on the other side of the clipboard.
Embrace, Extend, Extinguish … Espresso?
How a Microsoft business strategy from the ’90s explains Starbucks’ new cortado—and the general flattening of modern coffee culture.
Complete Breakdown
For paid subscribers: analysis of the latest breakdown in contract negotiations between Starbucks and its union.
Rudy Giuliani and Our Uneasy Fascination with Celebrity Coffee Brands
Today, there are more celebrity coffee companies than ever. But as Rudy Coffee has demonstrated, that might not be a good thing.
