The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
It's the Coffee News Roundup: Week Ending December 13th
Another big week in coffee news, featuring:
For more on all these stories, plus some coffee unionizing news, check out the full Roundup over at Fresh Cup Magazine:
I’ll be back on Friday with a new article—this time it actually will be on the coffee price spike and its links to the climate crisis—but this is the final news roundup of the year. There will be an epic Fresh Cup News Year In Review out sometime over the next week or two, and normal roundup service will resume on January 6, 2025.
Until Friday, it’s goodbye from Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.