Why Studies on Coffee’s Health Benefits Are So Popular
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
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Why Studies on Coffee’s Health Benefits Are So Popular
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
3 min read
Big media publications love coffee health news. As I explored in more depth in last week’s article, these stories garner easy clicks and shares for news organisations that are always struggling for revenue.
In that piece, I briefly mentioned a recent study that linked drinking coffee to healthier aging in women, a story that received an unusually large amount of media coverage. Coffee health studies generally do quite well, usually being picked up by a few outlets before I inevitably write about them for Fresh Cup, but this one was different.
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