Why Do So Many Celebrities Claim To Have Never Tried Coffee?
For paid subscribers: What do Naomi Campbell, Tom Brady, Sydney Sweeney, and Ice-T have in common?
A collection of all in-depth coffee features on The Pourover.
Single-use coffee cups are choking the planet. From discounts to levies to bans, solutions are out there—but changing consumer behaviour is the bigger challenge.
While it can often seem immune from criticism, there is one place where the coffee industry is held to account: Instagram meme pages.
FairWave Specialty Coffee Collective is acquiring coffee brands across the Midwest, promising a localised approach to growth. Is this a model for the industry—or just another consolidation strategy?
Technology is deeply embedded in the coffee industry, from loyalty apps to blockchain traceability platforms. But is that a good thing?
Coffee roasters are expensive and slightly intimidating, but they are also fundamentally simple machines. As startup costs increase, no wonder people are building their own.
Despite evolving tastes and increased competition, India’s oldest and largest coffee chain—a communist-founded, worker-owned cooperative—is still going after 70 years.
For many, elite coffee competitions represent the pinnacle of the industry. But the huge costs to compete prevent those without financial support from participating—and harm the industry as a whole.
Big money pours into specialty coffee with one goal: wealth extraction. But as soon as things go wrong, workers are the first to suffer.
Coffee collected from the droppings of civets is sought after by the rich and deplored by animal welfare advocates. Caught in the middle are the farmers who produce it.
Nespresso leans heavily on its sophisticated spokesperson, but George Clooney’s multi-million-dollar role does more than just sell frothy coffees.
As the climate crisis comes for coffee, new ideas are needed. But some solutions are already out there—we just need to recognize and embrace them.
It’s hard to shake the feeling that all the money that has flowed into specialty coffee over the past decade or so is warping the industry in ways that we haven’t yet begun to grasp.
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