For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
It’s hard to shake the feeling that all the money that has flowed into specialty coffee over the past decade or so is warping the industry in ways that we haven’t yet begun to grasp.
The writer and podcast host on how the "crime" and "safety" justifications used by Starbucks CEO Howard Schultz hide the real reasons for the closures.
