For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
For paid subscribers: deleted scenes from last week's lexicon. Musings on the words "Sustainability", "Specialty", and the old-school buzzwords like "Artisan" and "Gourmet".
For paid subscribers: I’ve written before about Starbucks’ myriad climate issues, but now conservative activist shareholders are trying to weaponise those failings in service of a climate denialist goal.
For paid subscribers: Recent stories show the dangers of building too much of a coffee company’s image around its founder’s personality. When things go wrong, it can blow back on the brand.
