For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
From the producers who grow and process the coffee, to the ways it moves around the world and those who control the system, coffee's supply chain is long and opaque.
