The Coffee Clone Wars

Coffee News Roundup: Week Ending August 8th

A Chemex pouring coffee into a cup on a table, seen from above, overlaid with logos for Fresh Cup Magazine and The Pourover

Hello, and welcome to the Roundup. Every week, I read all the coffee news and write about the best bits for Fresh Cup Magazine. Then, I summarise those bits for you in this newsletter.

This week: yet more tariff stuff, a record-breaking coffee auction, and the coffee clone war comes to Berlin. Let's jump in:

  • The 50% tariff on coffee imports from Brazil to the United States is now in force (at least, as of this writing—who knows what it will be tomorrow). With U.S. demand expected to fall, Brazilian exporters are looking for alternative destinations for some of the $2 billion or so worth of coffee that American companies buy each year. Enter China.
  • Julith Coffee, a one-week-old company from Dubai, just smashed the record for a green coffee purchase by spending $604,080 on 20 kilos of washed Gesha coffee at the Best of Panama auction. That's $30,204 per kg, more than triple the previous record, set last year at—you guessed it—the Best of Panama auction. Understandably, there's been a lot of Discourse surrounding this news. Is it groundbreaking and helping to advance the industry? Is it an obscene display of wealth in an industry where the majority can't make ends meet? A little of both?
  • The coffee clone war is spreading. A venture capital-backed, low-cost-small-footprint-digital-first specialty simulacrum has made its way to Berlin. LAP Coffee wants to "provide coffee that is good, fast and—most crucially—cheap", according to The Berliner. Coffee folks in the city see it as an existential threat, using investment cash and a facsimile of specialty to undercut the competition.

For more on all these stories, plus how late-night coffee might make you more impulsive, check out the full Roundup at Fresh Cup Magazine:

Coffee News Club: Week of August 11th
Click to find out which city is the next VC-funded coffee shop hub. Plus, record-breaking coffee prices in Panama is met with mixed reactions and more tariff news.

I'll be back on Friday with a new article, but until then it's goodbye from my sister's cat Maru, who is enjoying his bag:

A tabby cat with a white face and white paws sitting inside a paper bag

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