The Happiest Place on Earth (but Not for Baristas)

Coffee News Roundup: Week Ending July 25th

A Chemex pouring coffee into a cup on a table, seen from above, overlaid with logos for Fresh Cup Magazine and The Pourover

Once again, here's what's been going on in the world of coffee over the past week:

  • Trump's 50% tariff on imports from Brazil comes into effect in a few days, and although lobbying continues it seems like coffee from the world's largest grower is about to become significantly more expensive in the United States. Much of the media focus has been on what the tariffs will do to U.S. businesses and consumers, but small Brazilian farmers are also going to be impacted. Larger producers and exporters may be able to pivot to new markets (like China) but that isn't possible for everyone. "This principally affects small producers, who have less financial power to make investments or support themselves in a period like this”, professor Leandro Gilio told the Associated Press.
  • Starbucks CEO Brian Niccol made over $95 million in 2024, 6,666 times more than the average barista, according to a report by the AFL-CIO. The typical Starbucks worker's pay that year was less than $15,o00. "The median Starbucks worker would have had to start working for Starbucks in 4643 BC (during the Stone Age!) just to earn what Starbucks’ CEO earned in 2024 alone”, the report stated.
  • Speaking of Starbucks, unionised workers at a store near Disneyland in California walked out to protest understaffing, poor working conditions, and a lack of support from management. The cafe, in the Downtown Disneyland District (basically a Disney-themed outdoor mall), is notorious for its long lines. The walkout was brief and didn’t halt service entirely, but it still caught the attention of customers: "You don’t expect to see this here. But honestly, I support them. If they’re not being treated right, they should speak up. Even if it’s in the middle of Disneyland", said one visitor.

For more on all these stories, plus what U.S. lawmakers are doing in response to the tariff threat, check out the full Roundup over at Fresh Cup Magazine:

Coffee News Club: Week of July 28th
Starbucks’ CEO rakes in 6,666 more than what workers earn. Plus, tariffs won’t just hurt Americans, and Disneyland Starbucks workers walk off the job.

On Friday, paid subscribers received a piece looking at competition among coffee chains in China and just how low prices there might go:

How Low Can Coffee Prices in China Go?
For paid subscribers: Competition among coffee chains in China is driving prices to ridiculous new lows. Where will it end?

I'll be back on Friday with a new article, but until then it's goodbye from Delia and Fabio in New Orleans:

A cat lounging on a window sill while another lies on a platform just below.

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