Coffee’s Soft Power Shift
The United States has long been at the centre of the global coffee industry. But as policies shift under the Trump administration, that dominance is under threat.
We used to grudgingly turn to coffee alternatives in times of turmoil. Now, however, there is a new breed of venture capital-backed substitutes, with a more antagonistic relationship to coffee.
For paid subscribers: some thoughts on the loss of USAID funding for coffee research, and the possibly misguided hope that corporations will step up.
Donald Trump and Elon Musk are bulldozing the U.S. government. While nothing is certain, the impact on the coffee industry is already significant.
The 2022 U.S. Barista Champion and social media star on taking a break from competing, becoming a judge, and what it’s like being on the other side of the clipboard.
How a Microsoft business strategy from the ’90s explains Starbucks’ new cortado—and the general flattening of modern coffee culture.
For paid subscribers: analysis of the latest breakdown in contract negotiations between Starbucks and its union.
A newsletter about coffee—its culture, politics, and how it connects to the wider world.