The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
The Starbucks union is 300 not out.
This week, the Specialty Coffee Association launches its re-evaluation of coffee, well, evaluation. Plus, the International Coffee Organization predicts another year of coffee supply deficit, and the Starbucks union racks up 300 victories.
Read the full Roundup over at Fresh Cup Magazine:
I’ll be back with a new article this Friday, but until then it’s goodbye from young Merlin:
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