Could This New Hybrid Save Coffee?

It's the Coffee News Roundup: Week Ending May 22nd

A Chemex pouring coffee into a cup on a table, seen from above, overlaid with logos for Fresh Cup Magazine and The Pourover

Hello, and welcome to the Roundup. Every week, I read all the coffee news and write about the best bits for Fresh Cup Magazine. Then, I summarise those bits for you in this newsletter.

  • As coffee faces increasing pressure from climate change, researchers are on the lookout for new species, hybrids, and varieties that can cope with hotter temperatures and extreme weather patterns. One new option may be Coffea x libex, a hybrid of excelsa and liberica recently identified by a team from Kew Royal Botanic Gardens. While arabica and robusta dominate global production, a few countries still cultivate excelsa and liberica, and the two often hybridise when grown on the same farm. Libex combines key traits from its parents, including increased disease resistance and general climate resilience, and the researchers hope it can offer farmers another alternative to the popular but vulnerable arabica.
  • Starbucks Korea was caught up in a political maelstrom after a controversial "Tank Day" promotional campaign proved less than popular. The company, which is operated by a conglomerate called Shinsegae Group, launched the campaign to promote its line of large "Tank" tumblers. However, the launch coincided with the anniversary of the Gwangju Uprising, a 1980 pro-democracy uprising which the military government sent soldiers and tanks to brutally suppress. Shinsigae Group ended up firing Starbucks Korea's CEO, and both its chairman and Starbucks Global had to apologise.
  • Speaking of Starbucks, it recently received a letter from a group of independent experts appointed by the United Nations Human Rights Council. In the letter, the experts called out Starbucks' "alleged ongoing and widespread union-busting campaign". The company's conduct "may amount to violations of workers’ rights to freedom of expression, freedom of peaceful assembly and freedom of association", the group wrote. In a statement to Reuters, Starbucks said that it is "actively engaging with the union in good faith".
The Ongoing Fight For a Union Contract at Starbucks
Will 2024 finally bring a contract for the 370+ unionized Starbucks, or will the company’s obstinance continue? The jury’s still out.

I wrote this in 2023, and the union is still waiting for a first contract.

For more on all these stories, plus some mixed news on coffee health, check out the full Roundup over at Fresh Cup Magazine:

Coffee News Club: Week of May 26
Meet libex, the newly discovered hybrid that is climate resistant and could save coffee. Plus, Starbucks Korea faces backlash over a controversial promotional campaign, and a grab bag of coffee health news.

In case you missed it, last week's main Pourover article was on the future of coffee delivery. Will drones ever whiz about the place delivering coffee? Probably not:

Attack of the (Coffee) Drones
Tech CEOs and other prognosticators have described drones as the future of coffee delivery for more than a decade. Why haven’t they materialised yet?

Paid subscribers will receive their bonus article on Friday, but until then it's goodbye from my friend Angela's cat Jun, who is enjoying (I think?) some time in the grass:

An orange cat lies in longish grass with a look of concentration on his face and one back leg in the air

Thanks for reading! If you'd like to support my work (and get extra bonus articles) why not become a paid subscriber to The Pourover:

Upgrade here!

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to The Pourover.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.