The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Stop the presses: coffee is popular
Quite a slow week, news-wise, but there was still time for:
Read the full Roundup over at Fresh Cup Magazine:
I’ll be back on Friday with a new piece on the Pourover, but until then it’s goodbye from me and young Merlin, who is enjoying the Scottish spring sunshine:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.