Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
An espresso cups sits on a table beside a folded newspaper. Via Unsplash
This week’s Coffee News Roundup is brought to you by the weather report that has up to ten inches of snow forecast for most of Michigan but exactly zero for us suckers in the Southeast.
Alright, let’s look at the news shall we.
International Coffee Partners Creates $48,000 Hurricane Relief Fund - via Daily Coffee News
In a recent Roundup (two weeks ago, to be precise) we discussed the International Coffee Organization’s “mobilization” to “mitigate the impact of this climate-related tragedy on the life and work of coffee farmers in the region” without actually providing any details or, y’know, money.
Well, another organization with “International Coffee” in the name has stepped forward to create a fund that it says will directly benefit 400 affected producers in Guatemala and Honduras. How much is this fund, you ask? $48,000.
Which is good! Those 400 farmers need and deserve some cash assistance. The economic damage of hurricane Eta alone is estimated at more than $5.5 billion, with early reports forecasting damage to more than 10,000 hectares of coffee farmland just in Nicaragua and Honduras.
However. The eight massive European companies that make up International Coffee Partners, according to Daily Coffee News, had a combined revenue of $10 billion prior to 2020. Ten billion dollars!
In that context, $48,000 is so little that it’s almost laughable.
Starbucks Chief Bullish As Crisis Engulfs Smaller Coffee Shops - via Financial Times
There were a few stories this week about how Starbucks expects to “bounce back” in 2021, and how bright the future looks for a gigantic corporation that rescinded its employee hazard pay all the way back at the end of May even though the pandemic is still ongoing and in fact is worsening significantly.
However, at least this Financial Times article is honest about why the future is so bright for Starbucks.
“People will be back in Starbucks stores at a rate far beyond what they were pre-pandemic,” CEO Kevin Johnson told the paper. Meanwhile, 2,000 coffee shops in the US will close by the end of the year.
“There’s going to be a lot fewer coffee shops,” one expert told the FT. “Starbucks stands to benefit from that.”
The union drive at Wonderstate Coffee (reported on briefly a few weeks ago) is finally getting a bit more press coverage, with a vote coming up next week. Although the push is related to just one cafe with fewer than ten employees, it’s still worth paying attention to.
According to the latest, the ownership of Wonderstate (previously named Kickapoo Coffee, a coffee roaster with three cafes around Wisconsin) is not actively opposing the unionization drive, although there were meetings to discuss the issue, and Wonderstate did file a procedural legal challenge with the National Labor Relations Board (which didn’t work).
The Week In Corporate Coffeewashing
This week, “some of the world’s leading coffee companies” have committed to “transparency” to “promote a sector-wide move towards sustainable coffee and to show the progress being made.”
The Global Coffee Platform (yet another “multi-stakeholder membership association”) says that this Snapshot on 2018 Sustainable Coffee Purchases from Jacobs Douwe Egberts, Melitta, Nestlé, Strauss Coffee and SUPRACAFÉ is a “clear and confident step to support global progress in sustainable coffee sourcing”, according to its Executive Director Annette Pensel.
According to Yahoo! News, “Coffee drinkers are ‘like addicts’ who don’t actually enjoy the drink more than others”. Additionally, the NY Post announced that “Coffee snobs are faking their love of fancy java, addiction study says”.
Both headlines refer to a study published in May that, according to a more nuanced look at the research by Daily Coffee News, “concluded that heavy consumption of coffee may carry more association with addiction to caffeine than with pure enjoyment.”
The DCN article is—obviously—the one to read.
What I’m Drinking This Week
It’s not what I’m drinking but rather the brewing device I’m now using on occasion. That’s right, thanks to my mother-in-law Susan and this fancy new Bonavita drip brewer, I now have the ability to brew (good) coffee for more than two people! Technology, amirite.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.