Up All Night: Why the Graveyard Shift Represents an Untapped Coffee Market
Many people visit cafes during the workday—but for those who work nights, good coffee remains woefully scarce. Now, one enterprising Australian is trying to change that.
It's the Coffee News Roundup: Week Ending January 23rd
Hello, and welcome to the Roundup. Every week, I read all the coffee news and write about the best bits for Fresh Cup Magazine. Then, I summarise those bits for you in this newsletter.
“Anything that’s ever been written about agroforestry coffee is in this library,” Coffee Watch CEO Etelle Higonnet told Mongabay. “That way, companies don’t have to do a million stupid pilot projects and reinvent the wheel for 20 years that we don’t have. They can just hoover up all this knowledge quickly, easily.”

For more on all these stories, plus the latest coffee unionising news, check out the full Roundup over at Fresh Cup Magazine:


On Friday, paid subscribers received some thoughts on social media marketing by coffee brands, and why exactly so many of them are still posting on Elon Musk's far-right soapbox and deepfake generator, X:


I'll be back on Friday with a new article—on the subject of coffee and ICE—but until then it's goodbye from Clem who is keeping an eye on things/may be stuck:

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