For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these āearned mediaā stories tell us about the motivations behind such coverage?
Krispy Kreme agrees to pay nearly $1.2 million in unpaid back wages, while the unionization wave washes over Peetās, and Colombia once again considers leaving the commodity coffee market.
If you missed it, you can catch up on my latest article, an interview with Rabbithole Roastersā David Lalonde on the promise of specialty dark roasts:
And a special guest star to close us out, my sisterās cat Maru!
(Iām running low on Merlin photos, so if you have a cat who would like to be featured here, send me aāpreferably landscape aspect ratioāphoto to thepouroverblog@gmail.com šŗ)
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
