Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
An espresso cup sits atop a magazine on a table, seen from above. Via PxHere
So 2021 has been a hell of a week.
With everything that happened over the past few days, maybe it’s good to take a couple of minutes to sit and read about how espresso can stop you from dying (not really, but sort of).
Italian Study Suggests Espresso Can Help Fend Off Death - via Daily Coffee News
Big news in the “is coffee good for you or not” debate—Italian researchers think it is! Especially if you drink espresso, because obviously.
And not only is it good for you, it can actually keep the grim reaper at bay. Good work, espresso.
The study, published in the Journal of Nutrition, analyzed data from over 20,000 participants and tracked their espresso intake (as well as other dietary information, but mostly the coffee) for eight years. Participants were a mix of ages and genders, and all were free from cardiovascular disease and cancer at the outset.
The outcome was that those who drank espresso on a daily basis had a reduction in all-cause mortality of between 15% and 28%, depending on the amount of coffee consumed (4+ espressos on the low end and 3-4 shots on the high).
Researchers aren’t exactly sure why, but they do point towards a hormone produced by the heart, the N-terminal pro B–type natriuretic peptide (NTproBNP), as a likely “mediator” of the “relationship between coffee intake and all-cause mortality.”
So there you have it: 3-4 espressos a day keeps the forbidding and inexorable specter of death at bay. Not quite as catchy as the one about apples and doctors, but more delicious.
Several green business websites are giddy over that story from a few weeks ago about Starbucks, McDonald’s, and Nespresso pledging to cut 1.5 gigatons of CO2 emissions from their supply chains by 2050. Because of course they are.
First off: remember life-cycle assessments? We discussed them back in November, and the takeaway was that they shouldn’t always be taken at face value, for reasons from methodological inconsistencies to outright corporate control.
The article itself, which looks at various methods of coffee production in Brazil and Vietnam—from conventional farming to more sustainable methods—and calculates the environmental cost, is interesting. For example: roasting coffee at origin cuts carbon emissions, because roasted coffee is lighter uses less energy to ship—this is cool!
It’s the “how to cut carbon emissions of your daily coffee by 77%” headlines that are more irritating. The solutions include things like “use cargo ships to transport coffee instead of airplanes” that are completely out of the consumer’s control. Or producer-focused steps like “use less fertilizer and manage water resources better” that, without incentives like higher prices, are just not realistic. Who pays for these improvements?
Obviously it’s a good idea for coffee growers to decarbonize and use more sustainable practices, but such is the level of control consuming countries and their giant corporations enjoy that it just doesn’t seem very plausible without more monetary support.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.