Coffee companies are going all in on automation. We’re told that it improves efficiency, cuts costs, and yields a better product. But what does it mean for the baristas whose labour these automations displace?
For paid subscribers: Today, Sweden is famous for its love of coffee. But historically that hasn’t always been the case, and one particular ruler’s attempts to prove coffee’s harmful health impacts may have been the world’s first randomised controlled trial.
A white coffee cup with latte art and spoon sits atop a newspaper. Via Pixabay.
It’s the end of another week, and here in Michigan the weather has finally broken, giving a bit of respite before the inevitable return to stifling heat.
In coffee news there’s not much this week, but if you haven’t yet you might be interested in reading my interview with five Starbucks baristas about what it’s like to work for the chain during a pandemic.
Okay, let’s see what’s been going on.
Augie’s Coffee Closes Retail Locations Amid Allegations Of Union Busting - via Sprudge
This seems to be a theme in specialty coffee of late. Baristas and other workers, citing issues with the workplace, decide to unionize. In response, the company either fires them or shuts down completely.
According to reporting by Sprudge, and also by Eater LA and local news outlets, workers at Augie’s Coffee in California began unionization proceedings citing health and safety concerns on June 23rd. Then on July 4th, the company, with five locations across California’s Inland Empire, announced it was closing all its stores “indefinitely” due to the ongoing coronavirus pandemic.
Union organizers, who say they did not hear from the company between those dates, found out about the closures, along with staff, an hour before the news was made public.
Reports Sprudge, “Downsizing due to COVID concerns is something many small businesses have faced in 2020, but according to multiple former Augie’s employees, the company’s firings directly targeted staff who had signed on to unionization efforts in late June.”
Augie’s has since addressed the allegations, denying that the closures were in retaliation against the union push. However, according to union organizers, two roasting warehouse workers who supported the union were fired, while employees who did not support the union have transitioned into office and warehouse roles as the company continues roasting.
(It should also be noted that this union-busting is happening at coffee companies all over the country: this story highlights another recent case at Perks Coffee in Buffalo, NY.)
To Europe this week, where filter-brewer-coffee company Melitta, alongside sustainability certification company 4C Services and a German green investment firm, have launched a project focused on “improving working and living conditions for coffee smallholders in Colombia”.
Which is, of course, good. Investing in producing countries, helping coffee farmers—all of that is worthwhile and should be happening more often.
But this section is about greenwashing, so the question becomes, as with most of these projects: Why announce it? Why not just, you know, do it?
4C Services, meanwhile, has on its advisory board the head of green coffee development for Nestlé.
So there’s that.
My point here is that, while it’s good that big companies are launching sustainability projects and whatnot, that doesn’t mean they should just get the free, glowing publicity they’re obviously looking for.
Is Coffee Good For You?
Nothing new this week, health-wise, but if you’re interested in whether your love of coffee is because it’s delicious or because you just need the caffeine, this article in Sprudge delves into a new study on the subject.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.