Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
Two hands cradle a coffee cup with latte art, resting on a folded newspaper. Via Pixabay.
Hello and welcome to yet another edition of the Coffee News Roundup.
Not a huge number of stories in the coffee world this week, but let’s take a look at what’s been going on.
Global Coffee Platform Launching Modern Day Slavery Initiative in Brazil - via Daily Coffee News
Modern day slavery in the coffee industry is an ongoing issue. Going back several years there are stories of workers being rescued from awful, squalid conditions, and of big companies caught up in supply network controversies.
Hands holding freshly picked coffee beans. Via Pexels
All these stories focus on Brazil for some reason, and now a nonprofit with the extremely bland name of Global Coffee Platform is launching an “initiative” to “tackle” the crisis in, where else, Brazil.
What are they doing, specifically? Um. Well. According to Daily Coffee News, “the four-year initiative will involve a broad range of implementing partners such as coffee cooperatives, traders and extension service providers, with funding from international coffee roasters, retailers and coffee service partners.”
Great. But what are they doing, specifically? Well. Um. “The group says the project is designed to identify the underlying conditions leading to modern day slavery then develop a leadership network for scalable, region-wide behavior changes.”
Cool. The list of participants is long and wealthy, including Jacob Douwe Egberts, Melitta, Olam, Fairtrade, Tesco, and Nestlé. They must be investing a lot of money in this, right?
“The GCP has not publicly attached a dollar amount to the initiative,” says Daily Coffee News. Of course.
Wait a second. Jacob Douwe Egberts? Nestlé? Those names sound familiar.
Oh yeah. From a Guardian report in 2016: “Two of the world’s biggest coffee companies, Nestlé and Jacobs Douwe Egberts, admit that beans from Brazilian plantations using slave labour may have ended up in their coffee because they do not know the names of all the plantations that supply them.”
Maybe these companies have realized the error of their ways. Maybe they’re truly looking to help the impoverished migrant workers who pick their coffee. That article was from 2016. Surely a lot has changed in four yea—oh.
“Exclusively obtained data, analysis of public records, and dozens of interviews revealed coffee produced by forced labor was stamped slavery-free by top certification schemes and sold at a premium to major brands such as Starbucks and Nespresso.” That’s from a Reuters investigation all the way back in December 2019.
Of course, the simplest way to dismantle modern slavery and improve these workers’ lives would be to pay more for coffee. Cheap coffee, low prices, and ultra slim profit margins force desperate producers to look for ways to cut costs—one way to do that is to use forced or indentured labor.
It’s also exacerbated by big companies looking the other way, pretending not to realize that their obsession with low prices fuels this ongoing crisis.
But it’s fine, because they’re part of a four year initiative to vaguely do some stuff and get lots of publicity at the same time.
Be a coffee tycoon and private eye in the newest genre: business management noir - via PC Gamer
Now this here is exactly my thing.
Who wouldn’t want to play a game that is part nerdy spreadsheet-based management simulator and part graphic novel-esque detective story? And it’s about coffee?
Good news everybody. Starbucks is joining eight other corporate giants—including Nike, Maersk, Microsoft, Danone, and Mercedes-Benz—in a new initiative called Transform to Net Zero.
The goal? “To accelerate the transition to a net zero global economy no later than 2050,” according to Global Coffee Report.
To do this, the companies will, per a story in GreenBiz, “Encourage businesses around the world to adopt science-based climate targets that address the environmental impact of their full value chains, sometimes known as Scope 3 emissions” and “Share information on investing in carbon-reduction technologies and to collectively push for public policies that accelerate the net zero transition.”
Sounds great! Lots of excellent corporate-speak there.
Again, as always, it bears repeating that of course it’s good that big companies are taking these steps. It just. . . feels like maybe it’s not enough?
Maybe they should be doing more, with their billions of billions of dollars of profit and massive externalized risks?
Any maybe—just maybe—they shouldn’t be getting fawning praise for what, judging by the many articles, amounts to some wishy-washy plans and not a lot of concrete solutions.
95 different studies were, well, studied for this review, which tried to collate all the currently agreed upon science around coffee and health. The results?
“Coffee-drinkers have a slightly lower risk of obesity, heart disease, and some forms of cancer and dementia.” Yeah!
“The drink is also linked to lower risk of many chronic illnesses such as cardiovascular disease, liver disease, breast cancer, prostate cancer, and several types of skin cancer.” Heck yes!
“According to the review, these benefits are mild. Studies suggest a strong enough association that the benefits are promising, but not so much so that medical experts recommend starting to drink coffee if you don't already.” I’ll take it!
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.