For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Starbucks Workers United released the sequel to last year’s Red Cup Rebellion, creating the largest work stoppage in the company’s history on its busiest day.
Coffee pods are a big deal, and they’re often touted as a more sustainable alternative to other brewing methods. But how sustainable are they? Unsurprisingly, it depends on what they’re made of.
Millennials rejoice/feel old: Death Cab For Cutie’s Transatlanticism and The Postal Service’s Give Up turn 20 this year. To celebrate, both of Ben Gibbard’s bands have released coffees in collaboration with fellow Pacific Northwesters Camber Coffee.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
