For paid subscribers: One of Howard Schultz’ final acts as Starbucks CEO was inflicting upon us a line of olive oil-infused coffee drinks. He was so confident the Oleato would change the world. It didn’t.
Hello and welcome to another edition of the Coffee News Roundup, where here in Michigan we celebrate the end of November and the plunge into winter with a weekend of… unseasonably warm weather.
I suppose that’s the future, at this point. A constant state of confusion about the current weather, and concern about the long-term climate, while nothing is done to change it.
But at least there’s coffee! For now, anyway.
Thousands Protest in Kaffa, Ethiopia, as Coffee’s Origin is Politicized - via Daily Coffee News
This is a very interesting story, and one I highly recommend reading. The gist of the protest is a dispute over which part of Ethiopia gets to call itself the true home of coffee—Kaffa or Jimma.
But, as the article details, it’s much more than that.
Ethiopia’s political situation is complex and somewhat opaque, with many competing interests vying for control (although that sentence could be written about literally every country on earth, so maybe it’s not so unique).
Robot wars: Coffee-making companies compete for SFO contract - via San Francisco Examiner
From the beginning of coffee, to the end: robot baristas.
We all intrinsically understand that, one day, humans will no longer have to do any real work. On the optimistic side, there’s the Star Trek universe of freedom from money and work, enabling humanity to instead explore the galaxy and have tea (earl grey, hot) dispensed on demand from a hole in the wall.
Either way, robots will probably make your coffee (they may already, if you frequent those awful Costa boxes at UK service stations).
But which robot barista will prevail?
San Francisco—of course it’s San Francisco—is finding out in a battle (not really) to the death (nope) between two companies, one local and one from Texas, to supply robotic coffee to passengers at San Francisco International Airport.
SF-based Cafe X launched a bid to stop the airport awarding a contract for up to three locations to a company based in Texas, claiming they deserve the contract because… they’re local.
That’s literally their entire argument—“the company taking away barista jobs for a pointless gimmick should be a local company”.
Maybe the best way to solve the issue is to actually let the two robots battle it out, maybe with a latte art competition or something.
McDonald’s May Not Be Saving the World, But It’s Doing Something (Anything) About Coffee - via Daily Coffee News
These stories are always tricky. On the one hand, McDonald’s is an awful company that is doing more than many others to fuel the obesity crisis and the climate catastrophe through which we are all currently living.
On the other hand, a company the size of McDonald’s can have a huge impact if it chooses to do something good.
It claims to be doing that with its recent emissions reduction pledge, and now its announcement of a continued push towards sustainable coffee sourcing.
The company said that 84% of its McCafé-brand coffee sold in the U.S., and 54% worldwide, is “sustainably sourced”, and plans to reach 100% by 2020. And that’s no small amount, either—McDonald’s sells more than 500 million cups of coffee in the US alone, and its market share and influence on the public means these changes can have a tremendous positive effect.
Then again, “sustainably sourced” doesn’t mean a whole lot without concrete proof of impact. To this end, McDonald’s is relying on partners to help certify their efforts, specifically the nonprofit Conservation International. The company’s plans are outlined in the cleverly-named McCafé Sustainability Improvement Platform (SIP) which details all the ways they plan on giving back.
As Daily Coffee News puts it, whatever their motivations—corporations don’t tend to do anything from the goodness of their (technically human) hearts—“McDonald’s is at least seeking guidance from NGOs within the coffee sphere to do something.”
So, good for McDonald’s?
Maybe?
Jeez, this being-an-ethical-human-being-in-the-world thing is complicated.
I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)