Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
The fact that there’s a constant, ongoing coffee price crisis probably comes as no surprise to anyone who follows the industry (or this blog).
In fact, after a two month rise the C price for coffee—the base futures contract price on the Intercontinental Exchange—fell again in October, to $1.06 per pound.
But wait! The International Coffee Council, which oversees the International Coffee Organization, has “publicly reaffirmed its commitment to supporting a more sustainable and prosperous global coffee sector with participation from some of the world’s largest and most powerful private-sector actors,” according to Daily Coffee News.
The organization released a “joint communiqué” that was worked out after online meetings in October featuring “a recently established public-private task force composed ICO exporting and importing members, along with members of the private sector.”
In the communiqué, the task force pledges to “jointly identify and address the root causes of lack of economic sustainability of coffee farmers which contributes to increasing levels of poverty in producing countries, as well as social and environmental issues that persist in the coffee sector.”
The task force has developed a 2020-2030 Roadmap which they say will “mobilize” cash and in-kind resources to ensure “the sustainable, inclusive and resilient growth of the coffee sector,” as well as help coffee producers achieve “economic resilience” and “social sustainability”.
Members include enormous companies such as Illycaffè, Jacobs Douwe Egberts (JDE), Lavazza, Mercon, Neumann Kaffee Gruppe, Olam, Starbucks, Sucafina, and—of course—Nestlé, as well as organizations like Fairtrade International and the Specialty Coffee Association.
While it all sounds very corporate-speak-y and vague (no numbers or solid timelines are mentioned) at least the industry is committing to something. The biggest companies and organizations are admitting that they need to do more, which is a start.
Where it goes from here remains to be seen, just because everything is so vague, but it’s one to keep an eye on as things progress (assuming they do).
Apparently they started their efforts back in October, but I couldn’t find any news stories about it—or really much mention at all. One tweet features screenshots from Instagram announcing the unionization. Interestingly, the announcement notes that Wonderstate are not supporting the efforts, and there is a case filed with the National Labor Relations Board.
But at the same time, recycling has been shown to be less effective than we’re led to believe, and in many cases doesn’t happen at all. I recommend reading this deeply upsetting NPR story about how the plastics industry lied to the public for decades about the viability of recycling.
The point is that instead of finding ways to recycle coffee pods—or developing compostable ones—we might be better off just not using them at all. They’re a brewing method invented for and sold on convenience, but they’re just not necessary.
Is Coffee Good For You?
This week, yes! Foods high in antioxidants—including leafy greens, red wine, and of course coffee—have been linked in new research to reduced inflammation and heart disease risk.
Researchers studied 30 years of dietary data from over 200,000 Americans and found that processed meat and refined carbs unsurprisingly increase the risk of heart disease and stroke, while anti-inflammatory foods do the opposite.
So that’s good. Eat more vegetables and drink more coffee (and wine).
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.