For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
A new study shows that climate change and loss of habitat are massively impacting pollinating insects in the tropics, which is bad news for coffee.
Nespresso and Peet’s have agreed to end a trademark dispute over their coffee pods. (Incidentally, Nespresso has been involved in a lot of lawsuits around its pods over the years.)
Starbucks is taking its union to court over a social media post in support of Palestine, while the union countersued for defamation.
And workers at three separate US specialty coffee companies announced their intent to unionize in the same week.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
