Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
It's the Coffee News Roundup: Week Ending August 22nd
The consultant and educator discusses her coffee background, how she became an educator, and the upcoming Level Up event for baristas.
Pour one out for the demise of PBR's hard coffee
The International Coffee Organization thinks people will be drinking more coffee at home, a Starbucks manager claims he was instructed to retaliate against pro-union workers, and the tipping point for massive climate change-caused loss of coffee production is approaching.
Plus, the end of PBR’s hard coffee experiment.
Read about all this and more over at Fresh Cup Magazine:
And here’s Merlin lounging in the sun, back when we had sunshine here in the Scottish Highlands.
Look out for a new Pourover article this Friday, and see you next week for another news roundup!
It's the Coffee News Roundup: Week Ending August 22nd
It's the Coffee News Roundup: Week Ending August 15th
A newsletter about coffee—its culture, politics, and how it connects to the wider world.
