Coffee companies are going all in on automation. We’re told that it improves efficiency, cuts costs, and yields a better product. But what does it mean for the baristas whose labour these automations displace?
For paid subscribers: Today, Sweden is famous for its love of coffee. But historically that hasn’t always been the case, and one particular ruler’s attempts to prove coffee’s harmful health impacts may have been the world’s first randomised controlled trial.
The International Coffee Organization thinks people will be drinking more coffee at home, a Starbucks manager claims he was instructed to retaliate against pro-union workers, and the tipping point for massive climate change-caused loss of coffee production is approaching.
Plus, the end of PBR’s hard coffee experiment.
Read about all this and more over at Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.