Newsflash: People Enjoy Coffee

Today I saw a dog that looked like a mop.

And now, here's the coffee news:

• In a revelation that will shock absolutely nobody, the National Coffee Association reports that coffee is still very popular. The NCA's biannual National Coffee Data Trends showed that two-thirds of Americans drank coffee in the past day, up almost 7% compared with five years ago. Other tidbits: Specialty coffee consumption is also increasing, and more people are buying their beans online than in 2020.
• The private equity coffee acquisitions continue—and now they're coming for the moka pot manufacturer Bialetti. The iconic company once enjoyed enormous success—a 2010 study found that 90% of Italian households owned one of its moka pots. However, Bialetti has struggled in recent years, weighed down by over $100 million of debt, and has now been purchased by the Luxembourg-registered investment firm NUO Capital.
• The European Union's deforestation legislation is due to come into effect at the end of the year (having already been delayed once), and now the European Commission has relaxed some of the reporting requirements to make it easier for companies to comply. “Our aim is to reduce administrative burden for companies while preserving the goals of the regulation", Commissioner Jessika Roswall said in a press release.

For more on all these stories, plus new union drives at Milwaukee's Anodyne Coffee and Equator Coffee in Los Angeles, check out the full Roundup over at Fresh Cup Magazine:

Coffee News Club: Week of April 21st

What’s the most popular beverage in America? The answer may surprise you (actually it won’t: it’s coffee). Plus, a private equity firm buys Bialetti, and

Fresh CupFionn Pooler

Also for Fresh Cup, I wrote about the growing number of coffee companies offering training and jobs to the formerly incarcerated:

How Coffee Roasters Are Offering Formerly Incarcerated People a New Path Forward

It can be hard for people leaving prison to find employment, which often leads to reoffending. A growing number of coffee companies are trying to change that.

Fresh CupFionn Pooler

And over the weekend, paid subscribers to The Pourover received a bonus article about Starbucks' coffeewashing and how a right-wing organisation is weaponising the company's failings in service of a climate-denialist goal:

Yes, Starbucks Engages in Coffeewashing. But Don’t Let Reactionaries Weaponise It.

For paid subscribers: I’ve written before about Starbucks’ myriad climate issues, but now conservative activist shareholders are trying to weaponise those failings in service of a climate denialist goal.

The PouroverFionn Pooler

I'll be back on Friday with another new piece, but until then it's goodbye from a very content-looking Clem: