Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
It's the Coffee News Roundup: Week Ending August 22nd
The consultant and educator discusses her coffee background, how she became an educator, and the upcoming Level Up event for baristas.
For paid subscribers: I’ve written before about Starbucks’ myriad climate issues, but now conservative activist shareholders are trying to weaponise those failings in service of a climate denialist goal.
After publishing last week’s (surprisingly controversial) article on the contradictions between sustainably-marketed coffee companies partnering with airlines, somebody sent me an article published by The Cool Down, which bills itself as a “climate-driven culture and lifestyle brand”.
The article in question is titled “Starbucks CEO faces major backlash after details of his work routine are revealed: 'Ill-conceived decision'”, and uses a press release and shareholder proposal from the National Center for Public Policy Research’s Free Enterprise Project as its basis.
The consultant and educator discusses her coffee background, how she became an educator, and the upcoming Level Up event for baristas.
For paid subscribers: Troubled coffee companies now have a new way to escape their problems: invest in cryptocurrencies and pray that the line keeps going up.
For paid subscribers: Competition among coffee chains in China is driving prices to ridiculous new lows. Where will it end?
For paid subscribers: Donald Trump’s latest arbitrary tariff threat, this time against Brazil, has once again enveloped the coffee industry in chaos and uncertainty. When will it end?
A newsletter about coffee—its culture, politics, and how it connects to the wider world.
