A Newsletter About Coffee

Coffee is at once an unassuming beverage enjoyed by tens of millions every morning, and a complex and often murky industry that spans the globe.

The Pourover aims to illuminate that murky complexity with deeply researched articles that analyse the industry and its biggest players.

Subscribers receive:

  • A bi-weekly deep dive into a different aspect of coffee, from private equity's hold over the industry to the ways in which climate breakdown is impacting farmers.
  • On Mondays, you'll also receive a quick summary of the latest coffee news.
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"Essential. In a noisy industry full of bland trade publications that are all on the take or overrun with PR bullshit, The Pourover keeps it 100 and keeps me up to date on everything happening in the coffee world".
Tony Konecny Yes Plz Coffee

Here are some popular articles:

In the Age of Coffee Automation, What Happens to Baristas?
Coffee companies are going all in on automation. We’re told that it improves efficiency, cuts costs, and yields a better product. But what does it mean for the baristas whose labour these automations displace?
Starbucks and the Myth of the Third Place
Starbucks wants to be known as a community gathering space, even after morphing into the ultimate convenience-focused coffee chain. But was it ever truly a third place in the first place?
The Coffee Industry Will Regret Embracing Generative AI
Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?

The Pourover is written by Fionn Pooler, a writer and sometime coffee roaster based in Scotland, with over a decade of experience (for better and worse) in the industry. Hi! 👋

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"I've been reading your work for a long time. It's always phenomenal, and I really value what you have to say".
Morgan Eckroth MorganDrinksCoffee

The Pourover is an independent newsletter that is dedicated to exploring—and critiquing—a multi-billion-dollar industry.

You can help support this work by becoming a paid subscriber. In return, you'll receive a bonus article every other Friday with extra analysis and occasional rants that aren't suitable for the main newsletter.

Support The Pourover with a paid subscription from £5 a month

Become a Paid Subscriber Here! ✨
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"Coffee media is becoming increasingly corporate. We need more real, unbiased news; supporting The Pourover to help make it financially viable was a no-brainer".
David Lalonde Rabbit Hole Roasters

Some recent bonus articles for paid subscribers:

Dubai’s Chocolate-Based Propaganda Push
For paid subscribers: Coffee is increasingly used to burnish the United Arab Emirates’ international image. Now it is being supercharged by merging with the popularity of the Dubai chocolate trend.
Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
The King of Sweden’s Coffee Experiment
For paid subscribers: Today, Sweden is famous for its love of coffee. But historically that hasn’t always been the case, and one particular ruler’s attempts to prove coffee’s harmful health impacts may have been the world’s first randomised controlled trial.

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